One Day, Thousands of Lives Impacted
Donors give $328,395 on Boise State’s First Bronco Giving Day
Boise State’s first-ever Bronco Giving Day was a success thanks to more than 950 donors who shared their passion for the university and our students’ achievements. Together, students, friends, alumni, faculty, staff and fans contributed $328,395 to support programs, student activities, scholarships, research projects and more across campus. Boise State faculty and staff impressively gave 647 times for a total of $34,299 toward the campaign. Thanks to all of you for keeping Boise State thriving and vital for generations to come.
Broncos from 43 states donated to more than 30 projects during the 36-hour online digital campaign. The giving day’s success was ensured by 155 social media ambassadors from across the country who helped spread the message and fan enthusiasm for supporting Boise State. Alicia Garza was our top ambassador, bringing in $1,615 in gifts. Thank you, Alicia, and all of our ambassadors for your commitment to sharing your passion and the Boise State story online.
Success also was ensured by the overwhelming involvement of our campus community. Departments, colleges, individuals and our volunteer leaders put forth challenges, matched gifts, promoted the campaign and participated in on-campus activities. For example, the amazingly creative Department of Public Safety offered chances to win a bike and a parking permit, waived tickets and gave candy bars to passers-by on our central quad who made a gift. The Spirit Squad and Buster drummed up enthusiasm and attention. The Boise State Alumni Association, Foundation and Bronco Athletic Association boards matched gifts and unlocked challenge funds in response to new donors. Spurred by a challenge from the university president and vice presidents, faculty and staff members gave an impressive 647 times. The Student IMPACT Board did “Pizza for a Post” and gave away slices of pizza (at lunchtime, of course) to those who posted a Giving Day message on their social media channels. These activities provided a chance to raise funds, to share information, to inspire others to give and, very importantly, have a lot of fun while doing good.
Bronco Giving Day was a great example of how social media can tell the stories of all the impactful and transformative research and programs on campus and inspire gifts to support them. Together, our team of communicators and ambassadors shared photos and videos about student-athletes, academic successes, diversity programs, scholarships and more. The hashtag #BroncosGive was trending at number two on Twitter in the region during the campaign. This hashtag was used on social media in more than 1,300 posts by more than 400 users with a measured reach of 380,000 people and making 7 million impressions. While I’m a bit behind the curve when it comes to social media, I know that these are impressive numbers meaning the Bronco story was shared and seen broadly with significant impact during the 36-hour campaign.
As all of us continue to learn and use ever-advancing technology to communicate in new ways, we’ll be able to communicate the Boise State story with you through the channels you use. Nothing will ever replace those face-to-face encounters we cherish with our alumni and friends. These remain central and paramount in our lifelong relationships. However, smart use of technology allows us to reach more people, regardless of location, in more personalized ways and with more attention to personal preference. That may seem like a contradiction, but long gone are the days when only one message or the same piece of informational material was sent to everyone.
We look forward to our next Bronco Giving Day, and in the meantime, I hope to see you in person at an upcoming football game, homecoming activities or another one of our many fall events.
Thank you, again, for all you do for Boise State.
Laura C. Simic is vice president for advancement at Boise State University.