One Day, Thousands of Lives Impacted
Donors give $328,395 on Boise State’s First Bronco Giving Day
Boise State’s first-ever Bronco Giving Day was a success thanks to more than 950 donors from 43 states who shared their passion for the university and our students’ achievements. Together, students, friends, alumni, faculty, staff and fans contributed $328,395 to support programs, student activities, scholarships, research projects and more across campus.
“The success of our first Bronco Giving Day is a clear example of the generosity and commitment Boise State donors have to transform the lives of our students,” said Laura Simic, vice president for advancement. “The support of more than 30 programs has a great impact on our students’ experience in and outside of the classroom.”
Bronco Giving Day was a great example of how social media can tell the stories of all the impactful and transformative research and programs on campus and inspire gifts to support them. The giving day’s success was ensured by 155 social media ambassadors from across the country who helped spread the message and fan enthusiasm for supporting Boise State.
Together, Boise State communicators and volunteer social media ambassadors shared photos and videos about student-athletes, academic successes, diversity programs, scholarships and more. The hashtag #BroncosGive was trending at number two on Twitter in the region during the campaign. This hashtag was used on social media in more than 1,300 posts by more than 400 users with a measured reach of 380,000 people and making 7 million impressions.
The day’s success also was ensured by the overwhelming involvement of the campus community. Departments, colleges, individuals and our volunteer leaders put forth challenges, matched gifts, promoted the campaign and participated in on-campus activities. For example, the Department of Public Safety offered chances to win a bike and a parking permit, waived tickets and gave candy bars to passers-by on the central quad who made a gift. The Spirit Squad and Buster drummed up enthusiasm and attention.
The Boise State Alumni Association, Foundation and Bronco Athletic Association boards matched gifts and unlocked challenge funds in response to new donors. Spurred by a challenge from the university president and vice presidents, faculty and staff members gave an impressive 647 times. The Student IMPACT Board did “Pizza for a Post” and gave away slices of pizza to those who posted a Giving Day message on their social media channels. These activities provided a chance to raise funds, to share information, to inspire others to give and, very importantly, have a lot of fun while doing good.
Early Bird Gets The Worm
Congratulations to Albertsons Library Dean Tracy Bicknell-Holmes for making the very first gift to Bronco Giving Day! Along with the pride of being first, her $500 bonus will go toward helping the Library get a new laser cutter.
Boise State Employees Come Up Big
On Bronco Giving Day, any Boise State faculty and staff gift received a $4,000 matching bonus from Interim President Martin Schimpf and the Vice Presidents. Sharing their passion 647 times, faculty and staff gifted $30,299. Adding in the $4,000 match, Boise State employees accounted for $34,299 during our 36-hour campaign. Thank you Boise State!
Bronco Kids and Pets Ruled the Day
Several challenges were thrown out during the day, but it was the Future Bronco Challenge and the Best Bronco Pet Challenge that made everyone go, “awwww.”
Francisca M. posted a photo of her youngest child overlooking The Blue to win the Future Bronco Challenge. She donated her $150 bonus to the Dean of Student’s Emergency Fund. Click here to view the winning submission.
Debi-Terry Jensen shared a photo of her 12-year-old dog Dame to win the Bronco Pet Challenge. She donated her $150 bonus to the College of Education. Click here to view the winning submission.
Bronco Giving Day has allowed all members of the Bronco family to show their support and foster the passion of our students. Thank you to all of our Boise State University colleges, departments, programs, alumni, friends, employees and students for making this day a success!